Harrignton Collection Case Essay Example | Topics and Well Written Essays - 250 words

Harrignton Collection Case - Essay Example At what price should they introduce the new line? They could introduce the new active wear at the proposed prices or introduce it at a price twenty percent above their proposed price. The criteria they developed in coming up with the price were high margins of profit, market share potential, sales potential, brand perception, and customer satisfaction (Blais1). The first alternative was selling the Vigor active line at the proposed prices (Blais 1). Given that women’s active wear units were expected to, increase by double by the year 2009 and Harrington intended to take advantage by introducing the active wear to stores that carried their vigour line. Majority of the customers who purchased items with price points between one and two hundred dollars, did not believe that cheaper active wear would lead to cheap brand perception. Alternative two involved raising the proposed price by twenty percent (Blais 2). Given it is a moderately expensive clothing brand; customers would be less sensitive to a hike in price compared to those who were shopping on a budget. Therefore, Vigor will be able to maintain the majority of its market share. Harrington’s decided to sell at 20% above proposed price and target trend setters aged between 20 and 25, as well as women seeking comfortable and edgy design. To develop their product, they introduced their new product into an already existing market. Harrington also pursued a product differentiation strategy, which entailed a push-and-pull strategy for promotion. They also used an indirect channel strategy by selling their new wear at all their fifty Vigor store

Free College Essays - Struggling for the Dream in A Raisin in the Sun :: A Raisin in the Sun

Struggling for the Dream in A Raisin in the Sun  Ã‚   Set in a cramped apartment in poverty-striken Southside Chicago, Lorraine Hansberry, through realistic slang, accounts the struggles of five black family members battling against racism to attain middle-class acceptance during 1959. After Walter Younger's business "partner" skipped town with a portion of the family's $10,000 inheritance money, the desolate son returns home to break the news to his family that their hopes for the future have been stolen and their dreams for a better life were dashed. Redeeming himself in the eyes of his family, Walter refuses to sell-out his race to the prejudiced white Clybourne Park spokesman Karl Lindner, who offers to pay off the Youngers to stop them from moving in the neighborhood. Hansberry highlights the different values of a black and white culture by attempting to alienate the Youngers from the affluent white community. The attributes of pride and prejudice are assigned to Walter and Karl, respectively to define their stereotypical society's assumptions. The play opens with Mama Younger awaiting the coming of a $10,000 insurance check from the death of her husband. Mama sees in this legacy the chance to escape the ghetto life of the Chicago Southside and decides to use part of the money as a down payment for a house in an all-white neighborhood. Her brilliant daughter Beneatha views the inheritance as a chance to live out her dream and go to medical school. Her son Walter becomes obsessed with business, ever since he learns of the $10,000 insurance check. Desperate to become higher in society and believing the money will solve all of his economic and social problems, Walter has a plea that is difficult to ignore. Thirty-five year old Walter sees this as his last chance to carry out his dream business deal and invest with some friends in a liquor store. By doing this, it might quadruple his money, and he thinks that will make him a worthier man. Walter promises that if he can just have the money, he can give back to the family all the blessings that their hard lives have denied them. Against her better judgment, Mama gives in to the desire of her son. She has to admit that life's chances have never been good for him and that he deserves the chance that money might give him. As soon as he invested the money, his so-called "friend" skips town with it.

Liquidity Ratio Essay

In this case study, our main purpose is to analyze the company financial statements and investigate the effects of financial analysis announcements on the stock price from 2000 to 2004. Besides that, we concerned about the financial management or strategy in the company and how are they sustaining their company growth and expected earnings in the stock market. We also discuss about the company financial analysis and competition in the industry. 2. 0Case Study Summary Krispy Kreme Doughnut operation was started in 1937 when the founder of Kripsy Kreme, Vernon Rudolph began making doughnuts from a special recipe he bought from a French chef. Then, Krispy Kreme was so well-known and it expanded from a wholesale enterprise to an addition of Krispy Kreme’s retail operations and franchising. Rudolph focused on excellent quality of doughnuts and customer service. The result was always good when it was under the control of Rudolph. After Rudolph’s death, Krispy Kreme was acquired by Beatrice Foods and its priority was to earn profit. Beatrice encouraged additions to the menu and changed the original recipe and logo of Krispy Kreme to cut cost. Unfortunately, the business went down Beatrice decided to sell it. In 1982, the new owner of Krispy Kreme, Joseph McAleer bought Krispy Kreme by using leverage. Joseph maintained back the original logo and recipe of Krispy Kreme. One of the priorities of Joseph and Krispy Kreme focused on hot and fresh doughnut. In 1989, Kripsy Kreme was free from debt and began to expand. In 1996, doughnuts and added branded coffee were their main focus. In year 2000, Kripsy Kreme went public and the initial share price reached $40. 63. After going public, the corporation was planning aggressively to increase the number of stores and enter international markets. The revenues of Krispy Kreme Doughnuts were generated from n-premises sales, off-premises sales, manufacturing and distribution of product mix and machinery and franchise royalties and fees. In May 2004, Krispy Kreme announced three major adverse results for the first time as a public company. Firstly, the company suffered loss due to the trend of low-carbohydrate diet. Secondly, it planned to divest Montan a Mills and would be charged. Thirdly, the company planned to close three of its new Hot Doughnut and Coffee Shops. These announcements made the shares closed down by 30%. In year 2003, SEC announced that Kripsy Kreme was too aggressive in acquiring franchise. The practice of Krispy Kreme acquiring Michigan franchise was so wrong. The company recorded the interest income on past-due loan from Michigan as immediate profit and the purchase cost on Michigan as intangible asset and did not pay off. In the same time, the company was being charged due to the quitting of the Michigan’s top executive. The shares of Krispy Kreme fell for another 15% due to the announcement from SEC. SEC published another report stated that Krispy Kreme was facing the problem of growing too fast and the company was too rely on the profits made from manufacturing and distribution of franchise equipment. Strengths Krispy Kreme is a well-established and long running company. It has a strong and consistent consumer base in United State and abroad. Krispy Kreme is a nationally well known consumer brand because the company offers product that is second to none regarding on the taste, freshness and the finest ingredients. The company has consistent expansion and growth. Currently, the corporation has 395 stores with the presence in 40 states in United State and in 16 foreign countries. Krispy Kreme gains the most popularity in grocery, convenience stores and retail outlets due to easy accessibility to the product. The corporation offers more than 20 different types of doughnuts and other menu items including of coffee and bakery items. They are also selling those collectable memorabilia such as mugs, hats and toys. Besides that, Krispy Kreme introduced the neon sign of â€Å"Hot Doughnuts Now† because it offers variety of freshly made doughnuts with high quality everyday. Krispy Kreme is also the first corporation that cut a hole in its factory’s wall to sell its fresh doughnuts directly to the customers. Krispy Kreme is a vertically intergrated company with three business units which are company store operations, franchise operations and supply chain operation. They produce doughnuts in a cost effective manner because of the using of an accelerated approach. Thus, Krispy Kreme has a high capacity of production because each factory stores could produce 4000 dozen to 10000 dozen of doughnuts in a single day. In addition, Kripsy Kreme also differentiated itself with the others by offering customers an experience to see the production of doughnuts. 3. 1. 2Weaknesses Krispy Kreme has the following weaknesses which is the low inventory turnover ratio. If not attended to quickly the firms supply line will continue to cost more money and reduce future profits. Next, the financial condition of Krispy Kreme is better compared to its competitors but does have some areas that need improvement. Krispy Kreme’s young management is showing that they want to be alert and have employed an almost zero tolerance policy regarding debt. Poor management or financial practices hurt reputation and stock prices of this company. Limited amount of â€Å"healthy† menu selections, limited â€Å"non-breakfast† menu items 3. 1. 3Opportunities International expansion gives better returns to company. Krispy Kreme can grab the chance to expand its business and enter into new markets like Asia countries because Asians love sweet goods and they are open to trying foreign foods. The popularity of Western brands in these markets is quiet high.

The Rise Of Video Games Essay - 2245 Words

The Rise of Video Games Information technology develops with rapid speed every year. This leads to the innovation in video games technology in many aspects such as: graphic, gameplay, sound, the story of the game, etc. Therefore, video games become a very popular way to entertain for many people, from children to adults, especially well-developed games with stunning graphics and vivid sound. We are living in a society where even a baby can play games on an iPad. Furthermore, video game influences on human behavior is a very controversial topic which has been abundantly studied and researched. Every student of University of Houston-Clear Lake (UHCL) may have played video games one time in their life. Some students played video games on computers, other students play them on smartphones or tablets, and the others played on consoles. However, some UHCL students gave up on playing video games because they think video games have no benefit and are waste of time. Moreover, some of them also think that playing vid eo games might have negative influences on their behaviors. This might be because of many blockbuster video games in recent years, for example, Grand Theft Auto V, Fallout 4, or The Witcher 3 contain a lot of violent materials. Contrary to common thinking, video games actually have many benefits instead of being harmful to players. With the booming of the video game industries and video games become more popular in our society, understanding the advantages of video gamesShow MoreRelatedReaching the Next Level: The Rise of Video Game Popularity688 Words   |  3 Pages The video game industry has grown into a colossus of today’s business world over the past forty-three years. Constantly adapting to the changing market, in order to make a profit off of a popular form of entertainment, the video game industry is continually expanding. 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